Blog
The Three Components of a Successful Service Business
I believe that successful service businesses have three core components: * Strong branding * Relentless execution * Aligned incentives Let's dive in. 🤿 Strong branding. A brand becomes strong when other people say about it what you say about it. I'll take my recruiting studio Generalyst as example. For example,

The Generalyst Manifesto for Startups
You can't expect non-linear results from linear people.

A few smart things I wrote on index cards last month [#87]
Like: When you compete against others, no one helps you. When you compete against yourself, everybody does.
![A few smart things I wrote on index cards last month [#87]](/content/images/size/w1460/format/webp/2025/08/How-to-become-a-generalist--51-.png)
Rebuild Your Productivity Stack: Part 2 [#86]
A plan is worthless if it's never executed. Take these 4 steps to go from plan to reality.
![Rebuild Your Productivity Stack: Part 2 [#86]](/content/images/size/w1460/format/webp/2025/08/How-to-become-a-generalist--50-.png)
Rebuild Your Productivity Stack: Part 1 [#85]
5 steps to go from procrastinating to productive.
![Rebuild Your Productivity Stack: Part 1 [#85]](/content/images/size/w1460/format/webp/2025/08/How-to-become-a-generalist--49-.png)
How to reframe your weaknesses as strengths [#84]
More often than not, weaknesses are simply overclocked strengths.
![How to reframe your weaknesses as strengths [#84]](/content/images/size/w1460/format/webp/2025/08/How-to-become-a-generalist--48-.png)
Ghost Jobs: the plague haunting the modern jobseeker [#83]
Up to 50% of job postings you see might not be real. Here's how to recognize and avoid them.
![Ghost Jobs: the plague haunting the modern jobseeker [#83]](/content/images/size/w1460/format/webp/2025/07/How-to-become-a-generalist--47-.png)
Reflections on the European Lacrosse Championships [#82]
4 takeaways from playing the sports on its biggest stage.
![Reflections on the European Lacrosse Championships [#82]](/content/images/size/w1460/format/webp/2025/07/How-to-become-a-generalist--46-.png)
Volume negates luck [#81]
You miss 100% of the shots you don't take. And you miss 90% of the shots you do take. Take more.
![Volume negates luck [#81]](/content/images/size/w1460/format/webp/2025/06/How-to-become-a-generalist--44-.png)
How I build strategic moats for my bootstrapped company [#80]
& why only two types of companies should raise venture capital
![How I build strategic moats for my bootstrapped company [#80]](/content/images/size/w1460/format/webp/2025/06/How-to-become-a-generalist--43-.png)